For many internet marketers, the hardest part about getting their marketing campaign off the ground is establishing a personal relationship with potential customers. Many people use forums in order to get a personal touch to their marketing, and for good reason. The proper use of forums as a marketing tool can create a fan base, as well as more leads. The quality of leads that is generated from forums is also much higher than other advertising methods. Best of all, the only thing that a business owner has to invest in order to generate leads this way is time.
In order to use forums as a marketing tool properly, it's important to join forums that have people who are actually interested in your product. An e-cigarette company should look into smokers' forums. A dieting company should look into weight loss forums. Looking at your current customer base will tell you volumes about which forums you should join. The more popular the forum, the better. If you don't join forums that have people who are interested in your services as members, you will not make too many sales. After all, selling dog supplies to a tech forum doesn't make much sense, does it?
The way that internet marketers use forums successfully is to "sell without selling." Do not post your ads in the forum, since it can cause your account to be frozen. Potential customers also will roll their eyes when they see these ads, and your credibility as a person who is genuinely interested in the different viewpoints that are often exchanged in a forum will be shot. It's a very quick way to alienate yourself from the very people you are trying to establish a relationship with. Instead of posting ads, post advice and personal views that relate to your product. Keep posts upbeat. This will prove to people that you are not only well-read in the field that you are promoting, but also that you are truly passionate about your products.
Use your profile to do the marketing for you. Place some links, along with information that establishes you as an expert in your field on your profile. When potential customers read your advice, and read your profile, their trust in your services will skyrocket. This is one of the best ways to establish a truly personal, one-of-a-kind relationship with each customer. In order to boost traffic to your site, as well as boost your credibility, direct people to your profile in your forum signature.
The bottom line about forums is that they are a key tool when it comes to establishing a customer-business relationship. There isn't a more personal way to get in touch with both current and future customers. It's low cost, and gives businesses a huge advantage over other companies. If you haven't joined a forum yet, now is the time.