Many people brag about the high amount of traffic generation that their sites have managed to attain, but is it all good traffic? One of the worst problems that hits internet marketers is garbage traffic. Every site looks for unique visitors as hits, however, unique might not necessarily mean unique. If you are noticing your counter skyrocketing, but your sales lagging, you might be a victim of garbage traffic.
Garbage traffic occurs because of several reasons. Sometimes, visitors will sign on from different computers, making it appear like there are multiple unique visitors. However, these cases are rare. Most of the garbage traffic happens because of spammers who post a link to your site in exchange for a link to another site. These visitors actually don't want to buy anything from your site.
Garbage traffic often makes business owners confused. After all, the traffic went up significantly, but no one is buying anything. Some will blame it on a poorly written sales page, but this isn't actually the reason why this happens. It isn't the quality of the sales page or the sales copy that causes the sales to appear so slow; it's the fact that most garbage traffic will never buy anything. Much of garbage traffic actually comes from bots, which aren't even human visitors.
Most landing and sales pages will convert if the traffic that you have was real. Paying for guaranteed traffic and traffic exchange programs often yields garbage traffic. If you have been using these forms of internet marketing, you have probably learned a very hard lesson. It isn't the quantity of the hits that you receive which makes a website successful. It's the quality of the visitors that you have which can create a successful empire. When shopping around for new traffic generation methods, it's best to keep this in mind. Otherwise, you will be like many other businesses which have lost money over garbage traffic.