For those who are new to the internet marketing scene, PPC and PPV might not sound like important terms to remember, but this couldn't be farther from the truth. Pay-per-click and pay-per-view marketing is one of the most important tools that a company can use to boost their website traffic while keeping costs reasonable. In the world of internet commerce, both tools are incredibly powerful, and need to be used by just about any company that wants to increase traffic and sales.
Pay-per-click advertising works just the way that it sounds like it works. In this form of online advertising, different programs will place ads throughout search engine pages, forum pages, or similar pages, and you only have to pay for every person that clicks their ad. Pay-per-click advertising can be done on the sites of your choice, or by the keywords that you choose. As a general rule, advertisers pay the search engine host every time a PPC link is clicked. Different services have different methods that they use in order to get the most possible visitors directed towards your site. Some of the most popular PPC sites include Google AdWords and Yahoo! Search Marketing.
Pay-per-view is still a relatively unknown form of advertising. However, Pay-per-view advertising is similar to pay-per-click in many ways, but differs in how the ads are accessed by the user. Pay-per-view is controversial, since it involves adware. Whenever a person goes to a webpage, personalized ads that are targeted towards their markets will arrive in the form of pop-ups or pop-unders. For every view that a website gets, the PPV company will get charged a specific amount. Depending on the keywords that are chosen, it can cost anywhere from $2 per view to $0.0002 per view.
Both services have several benefits that are worth mentioning. For instance, most companies allow people to choose the amount of money that they spend in their campaigns. Both PPC and PPV advertising use URL targeting and keyword targeting in order to place their ads correctly. This translates into a more direct audience that is much more likely to buy from a site being advertised. PPV and PPC are both considered to be a high return on investment form of marketing; your money will not be wasted.
Choosing PPC or PPV is a preference that is based on the marketing campaign's needs. Either way, both forms of advertising are known for being results-based marketing. If the ads aren't working well, you won't have to pay too much. Best of all, both methods are extremely affordable in comparison to other advertising tools that are available.
In order to get the most out of your money, it's important to use these services wisely. Instead of constantly sending people to your order page, send them to other parts of your website as well. The boost in traffic along with the wider span of pages being advertised might boost your search engine ranking on sites like Google. The longer that you run your campaign, the more traffic it will generate, and the more your company will be found on natural search listings. Moreover, placing your customers on pages other than your order page will suggest that there is more to your company than meets the eye. This will turn into increased traffic from page-to-page, allowing your sales copy to really sink in.
The bottom line is that pay-per-click and pay-per-view advertising are absolutely necessary for any company that really wants exposure. They are the most effective tools that an online company can use, and they can even boost rankings when used correctly. PPC and PPV both provide a marketing advantage that anyone can use. Don't spend another day without these advertising forms, start shopping around today!
Search engine optimization, or SEO, is another way of generating traffic interested and ready to buy. This strategy uses the content of your own website to create its own organic traffic. SEO takes advantage of search engine algorithms designed around keywords and search terms in order to achieve a high ranking for your website for certain terms. This technique insures that the traffic your website receives is made of viewers that are actively seeking your products or information. When used properly, this can be the cheapest and most effective form of online marketing, because the results are entirely organic. Having your own blog about your business and products is an easy way to create fresh, keyword-rich content. Marketing software geared towards search engine optimization and content management is often a best buy in a crowded online market.