When posting articles as a way to market your company's services, it's important to remember that article directories will look for several factors that boost your article's appeal. Just like with any other method of advertising, a successful article posting campaign will take time, effort, and possibly a little bit of money. In order to get the most hits, it's important that you understand the difference between a good campaign and a great one.
Directories often will demand that each article that's submitted is unique. If it isn't unique, or doesn't pass Copyscape, the article will be rejected. When posting to many directories, marketers often get tired of churning out article after article, and attempt to "spin" articles using software. Spinning articles happens when you take a unique article that has been posted elsewhere, and rephrase it in order for it to pass tests that measure an article's unique aspects. Spinning software sometimes works well, but usually will cause an article to sound choppy, unnatural, or downright low-quality.
However, spinning software has its uses, especially when it's high-quality. It's often excellent for mass-posting articles that promote your business, and perfect for auto-posting. Auto-posting is done by submitting spun articles to software that automatically publishes your work on several directories. It's low-effort, and also cost effective. People use auto-posting because it has a wider reach, and also can generate more traffic in a shorter amount of time.
Manual posting generally calls for unique, high-quality articles that people want to read. They are also much more strict in the content that enters their site. All this effort isn't for naught; the quality of traffic that is generated through manual submission sites happens to be much higher. An ideal marketing campaign involving articles will include both manual sign-up sites and auto-posted sites.
It should be noted that using spinning software on a manual signup site is a terrible idea. If a spun article is detected at a site that you have to sign in manually, your account may get banned. Worse, the other articles that you posted may not stay on the site, even if they were original. People who are aware of the practice of article spinning might also report it to the site owners, where your account can be frozen. Auto-posting sites are much more spin-friendly.
Articles are a great way to get more traffic to your site, and establish your name as an expert in your field. It's cheap, easy to do, and very effective, making article posting one of the best practices an internet marketer can do on a regular basis. As long as you post your articles the right way, you will gain an advantage over your competitors.